Binoculars Can Now Cost $1500 Or More. Start Here Before You Buy!

by Chris Wisecarver

Few people have ever looked through a really good pair of binoculars and so they’re usually shocked when they see price tags upwards of $2000. So if you’re ready to buy one of these quality pieces you should be ready to get your wallet out. Even if you just want a really good one you should expect to spend $300 or more.

You’ll quickly find as you get started that there is a sea of information at your disposal. All of which will serve to inform you and confuse you. So before you wade in you may want to pay attention to some important binocular shopping basics.

*Where you buy is as important as what you buy. Make sure you purchase from and authorized dealer that you’ve personally checked out with the manufacturer. Use their online dealer locater list, or call the company. Do not assume they are an authorized dealer simply because its stated on their website. If you don’t use an authorized dealer your product will most likely have a bad serial number that will void a potential lifetime warranty.

*Expect to pay the price. The truth is high end optics manufactures set minimum selling prices for their products in the market. Authorized Dealers are bound to hold to these prices. If you find a deal at a price well below the pack you should be very weary. Choose your dealer based on service and shopping security; always call them before placing your order.

*If drastic price reductions aren’t in the cards feel free to ask for throw-ins and freebies. Often dealers will gladly sweeten the deal to make a sale.

*Avoid opinions on forums and review sites. Often these websites have threads written by hired guns and many review sites are nothing more than affiliate marketers who make commissions by directing your business to specific sites. Most are not really interested in helping you; even the best of sites have been compromised.

* I’m consistently amazed at the amount of high-end buying that occurs without the shopper contacting the dealer. If they are not willing to pick up the phone and answer your questions perhaps you should find another dealer. As a representative of the manufacturers product the dealers job is to assist the customer until the point that the customer feels they can make an informed decision.

Everyone wants to get exactly what they paid for. When buying that once in a lifetime binocular do your home work. There are some good dealers out there and some you should avoid, check them out and ask that your questions be answered. If your willing to put in a little effort you’ll most likely end up with a really smooth transaction and get everything you expected.

 

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